An Australian Travel Industry executive with over 30 years experience in sales, marketing and communications.
Geoffrey’s travel career started with 12 years at Qantas Airways in sales and marketing executive positions. This was followed by a managing director role with a TourWholesaler which developed tour programs to Bali, the Maldives, Sri Lanka, Seychelles, Mauritius and the GreekIslands concurrently Geoffrey was a Director of AirlineAssociates (GSA for Western Airlines / Scenic).
With 20 years as Managing Director of his company, KentAviation and Tourism Marketing, his airline experience includes the introduction of America West Airlines to the Australian / New Zealand market, hotel sales and promotion for Cendant’s 12 USA brands plus the LibertyHotel pass. Destination marketing for DFW Airport, TexasTourism, Dallas, Fort Worth, and Travel South USA followed.
President of the Visit USA Organization in Australia from 2008-2014, holding Executive positions on that Boardspanning a period of 20+ years.
Geoffrey has travelled extensively visiting North/ SouthAmerica, Europe, Africa, Asia, the Pacific and Indian OceanIslands, the UAE and enjoys road trips and yachting holidays in the Mediterranean.
Geoffrey's expertise includes the demonstrated ability to conceive creatively, plan and execute the following services on behalf of clients:
- Marketing campaigns including television, print and social media Trade and Consumer show participation
- Consumer activations
- Sales Missions and other B2B events
- Media liaison- story pitching and placement together with negotiating competitive advertising space
- Product development and Tour Operator brochure product placement plus incentive campaigns
- Training – Geoffrey is the founding Director of Hayton Travel College which provides online travel industry operations and skills training
- In 2015, he initiated, planned and coordinated an award-winning photo fashion shoot and road trip for MiNDFOOD Magazine including 5 cities in Texas. Fort Worth subsequently won an HSMA award in the USA for that city’s segment.